Mendy
Mendy is an online Marketplace that connects sewists with consumers to repair, resize, or remake anything in their closet. They offer a more sustainable approach to building a wardrobe that fits your body and style. As a pre-seed startup, they needed a foundational brand kit to establish a web presence, earn the trust and interest of both sewists and consumers, and convey their mission in a compelling way.
I worked directly with the founder and CEO to determine how to reflect their values and ethos regarding diversity, inclusion, and sustainability in an authentic and flexible way.